Jaffri is the founder CEO of Collaborative Research in Engineering, Science and Technology (CREST). He began his career as an entrepreneur that built an information service in Klang Valley in 1986. He later joined Oracle Corporation Malaysia in 1990 as a consultant in the professional services organization. He started his own technology consulting business in 1994 focusing on the Oil & Gas industry. Jaffri rejoined Oracle Corporation as Managing Consultant at the onset of Malaysia’s MSC program. He later joined Arthur Andersen's Business Consulting division in 1998 and then the Technology Consulting and Technology Integration Services group at Cap Gemini, Ernst & Young in 2002. Prior to joining CREST he was Vice President of Business and Technology Advisory Division of Malaysia Debt Ventures (MDV) Bhd., a Venture Debt company under Minister of Finance, Inc. that facilitates the development of Information and Communications Technology (ICT), Biotechnology, Green Technology and other emerging technology sectors via innovative financing. Jaffri was also featured in Digerati 2016 and is on the Board of Trustees of Steinbeis Foundation Malaysia.