As the Vice President People of MaGIC, Farah leads the People, Culture and Talent Development department. She focuses on driving business results through the unique intersection of strategy, talent and culture. With a distinct forte in leadership, her areas of expertise include organisational innovation, culture transformation, driving organisational business goals as well as leading cross-functional business operations and optimisation.
Farah champions the Way of Work (WoW) at MaGIC, a cultural transformation initiative which serves as the guiding principle for MaGIC to promote a highly innovative, engaging, healthy and effective work culture. In addition, she is also a certified Coach and Mentor by the International Coach Federation (ICF), and has initiated a coaching and mentoring culture in MaGIC to elevate staff performance.