Elain is the Co-Founder and Director of Ata Plus, an Equity Crowdfunding platform registered and recognised by the Securities Commission Malaysia. Upbeat and optimistic, she believes nothing is impossible and that challenges are opportunities in disguise. This fuels her career in areas of management, business strategy, human resource, business development, relationship management, marketing and corporate communications. She has served notable organisations, namely Petronas, MDeC, Malaysia Debt Ventures, DiGi Telecommunications and Packet One Networks. Elain is a non-Executive Director on the board of Reservoir Link Berhad, a company listed on the ACE Market of Bursa Malaysia. She was also on the board of Western Union Payments Malaysia and was the Chairman of Western Union Internal Audit Committee from 2012-2019. On top of that, she was actively involved in the start-up community, advising entrepreneurs in funding, strategy and operations. Elain is the President of the Registered Digital Markets Association Malaysia. She is instrumental in establishing Ata Plus’ partnerships, deal screening and operations framework. In March 2019,she was presented the BERG 2019 Women Icons Malaysia for her contribution, achievements and leadership in Fintech. Recently, she was recognized by Digital News Asia, a leading independent news portal, as one of the 2020/2021 Batch of Digerati50 for being bold, brave and inspirational in pursuing her passion and pushing the boundaries of Digital Economy in Malaysia. Elain graduated from the London School of Economics with a BSc in Actuarial Science and MSc in Operational Research.