Dr. Zuha Rosufila Abu Hasan

Deputy Director - Center of Knowledge Transfer and Industrial Linkages at UMT

Dr. Zuha possesses 16 years of experience as a senior lecturer of Marketing for undergraduate and postgraduate studies. She currently serves as the Deputy Director- Center of Knowledge Transfer and Industrial Linkages, UMT. She holds a PhD in Business Studies from Cardiff University, Wales and an MBA from Universiti Teknologi MARA, Malaysia. Her current research interests include marketing, consumer behaviour analysis and environmental studies.